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Vodafone Czech Republic CRM

CASE STUDY

VODAFONE

Top-Up Stretch Solution

Vodafone Czech Republic were looking to increase the number of Top Ups being committed online. They were also looking to lift the average denomination of  online Top Ups in a market dominated by prepay subscribers.

Using our real-time stretch mechanics, PJ Media were able to encourage customers to Top Up more than they usually do online through a combination of our e-commerce platform, professional services team and our marketing services division. Our solution included: data analysis, segmentation, targeting and outbound messaging.

Once stretched, customers were able to proceed to payment seamlessly through the Vodafone payment gateway.

VFCZ-Screen

Delivered 

Solution overview?

Solution

Without interrupting Vodafone Czech Republic existing payment infrastructure, PJ Media developed a stand alone promotional micro-site. Customers were seamlessly directed from the main Vodafone Czech Republic website and invited to Top Up Stretch to Win.

PJ Media successfully analyzed Vodafone’s existing transactional records to create a detailed segmentation broadcasting SMS schedule to target dormant and low value customers.

Results

During the quarterly promotion PJ Media  positively impacted 90% of those that topped up online and stretched them 16% more than they traditionally topped up online. A mixture of marketing channels used to  drive customers to the Top Up microsite.

 

16% increase in Stretch

Exceeded Other Top-Ups

During the same like for like period, Vodafone maintained their existing online Top Up against the Top Up stretch micro-site. PJ Media exceed the Vodafone site and observed no substitution effect caused by the campaign. PJ Media also extrapolated other meaning insights from the data analysis so Vodafone could use it for further proposition strategies.

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