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Since 2006, we have been proud to be the exclusive partner of HTC for firstly accessory e-commerce, and then product launches and smartphone e-commerce across c30 countries in Europe.


With an original scope of bringing 3rd party accessories to the HTC offering, Brandpath (through Expansys) has developed a highly successful, profitable ecommerce business for HTC by leveraging their strong brand credentials and market leading smartphone design for a complimentary, brand compliant direct ecommerce experience for new and existing HTC customers.

  • Develop, build and operate the websites within the HTC brand guidelines
  • Provide a range of core range of Consumer Electronics smartphones and accessories, adding value through the sdwelection and ranging of appropriate experience-enhacing 3rd party accessories to the HTC store.
  • Provide global Merchant of Record services including transactional services, order processing and fraud management
  • Provide a comprehensive outbound/inbound warehousing, logistics and fulfilment service using the extensive global network developed by Expansys over the last 15 years
  • Provide a comprehensive customer support service, encompassing telephone, email and social media inbound support

With HTC providing strong brand credentials and significant web traffic linked from their own device landing pages, and Brandpath providing global ecommerce, product range, fulfilment and customer services, the partnership has developed its scope over the last few years to include;

  • Launch of trade in services to provide better value for HTC customers
  • Launch of micro-finance services to provide better choice and convenience for HTC customers
  • Launch of confidential new products such as tablets and the innovative RE: product, which is transforming the imaging capability of HTC customers worldwide


The HTC Store & HTC RE Store

“we have been delighted to work with Expansys (Brandpath) for the last 8 years, and believe that their unique capability, innovation and agility will support us as we look to grow and develop our business over the next few years”

Philip Blair, President HTC Europe

Adding Material Value to Our Partners

By leveraging its unique global ecommerce and fulfilment capability, Brandpath (through Expansys) has been able to adopt an agile and cost efficient solution for HTC that ensures;

  • Confidentiality
  • Brand compliance
  • Multi-lingual quality and consistency of customer experience
  • Efficiency
  • Regulatory compliance
  • Global footprint
  • Full integration with all major couriers/logistics providers

  • Incremental sales channels for new, aged and disposition products
  • Website optimisation through our 15+ years of experience:
    • Local currency
    • Local taxation/regulation management
    • Local shipping integration
    • Multi-lingual content management


The majority of our competitors specialise in one module of the end-2-end customer experience. At Brandpath we bring the only true global end-2-end solution to our Partners, offering unique infrastructure, experience and reach. For our Partners, we really do ‘Open Up Their World’.

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