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Orange Horizons




In 2012, we were approached by Orange Horizons, a strategic business unit within the global Orange (formerly France Telecom) Telecoms Group, who were looking to develop their presence in markets where there was an awareness of the Orange brand, but no direct network activity.

The strategy of Orange Horizons can be found here but in summary it is to ‘seek out new business opportunities outside of its operator footprint.


We have agreed a Partnership that will see Brandpath (formerly Expansys) build up to 50 international webstores for Orange, using the Orange brand directly. As part of this Partnership, Brandpath will;

  • Develop, build and operate the websites within the Orange brand guidelines
  • Provide a range of core range of Consumer Electronics products, specialising in SIM-free smartphones, tablets and accessories
  • Provide global Merchant of Record services including transactional services, order processing and fraud management
  • Provide a comprehensive outbound/inbound warehousing, logistics and fulfilment service using the extensive global network developed by Expansys over the last 15 years
  • Provide a comprehensive customer support service, encompassing telephone, email and social media inbound support

With Orange providing strong brand credentials and significant web traffic, and Brandpath providing global ecommerce, product range, fulfilment and customer services, we are confident the partnership will grow from strength to stregth

Orange Horizons

we have been very satisfied with the choice of Expansys for the partnership. They have acted with integrity and transparency, and showed great agility to be able to overcome challenges along the way. I would have no hesitation in recommending Expansys for related assignments, and indeed have introduced them to other entities within the Orange Group with a view to potentially providing support in those areas too’

Sebastien Crozier, Managing Director – Orange Horizons

Adding Material Value to Our Partners

By leveraging its unique global ecommerce and fulfilment capability, Brandpath (through Expansys) has been able to adopt an agile and cost efficient solution for Orange that ensures;

  • Confidentiality
  • Brand compliance
  • Multi-lingual customer experience
  • Efficiency
  • Regulatory compliance
  • Global footprint
  • Full integration with all major couriers/logistics providers

  • Incremental sales channels for new, aged and disposition products
  • Website optimisation through our 15+ years of global ecommerce experience
    • Local currency
    • Local taxation/regulation management
    • Local shipping integration
    • Multi-lingual content management


The majority of our competitors specialise in one module of the end-2-end customer experience. At Brandpath we bring the only true global end-2-end solution to our Partners, offering unique infrastructure, experience and reach. For our Partners, we really do ‘Open Up Their World’.

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