In 2012 Vodafone Group appointed PJ Media to become their outsourced partner to design, build, host and manage their Vodafone Turkey Online store. Turkey has been one of the fastest growing markets for mobile telecommunications products and services.
With it’s complex cultural diversity and strong growth in wealth and population, Turkey has proved an excellent proving ground for the PJ Media SaaS e-commerce capabilities targetted at the emerging markets.
PJ Media deployed our BRANDPATH® E-Commerce platform with dual language, multi-category front end. Included in the delivery was the complex engineering of specific Vodafone Turkey SIM package bundles and associated options.
Key to the fast deployment of any of our systems is the swift access to quality content specific to the mobile industry. As part of the provision of the platform, PJ Media supplied a comprehensive calatog of images, specification and copy in dual language and targeted at the Turkey market.
Vodafone Turkey has very specific requirements for product management which allow for the specalised propositions that are the defining factor of this popular operator. These requirements called for specialist, PJ Media professional services to successfully capture, develop and implement changing specifications for our bundling system.