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Our Founder Peter Jones CBE decided to establish a Charitable Foundation called The Peter Jones Foundation in 2005 because he believes that every child deserves a brighter future.


Peter’s vision is to educate, encourage and support young people in achieving their potential regardless of their background.

In order to achieve this he decided to create Britain’s first qualification in Enterprise & Entrepreneurship and alongside Pearson the first ever BTEC in Enterprise and Entrepreneurship was born. This was just the start and with this qualification the Foundation opened it’s doors in 2009 to the first of many Peter Jones Enterprise Academies.

The Academy set out to be a catalyst for cultural change by bringing the boardroom into the classroom. The Academy then quickly expanded to over 20 colleges up and down the country who teach courses in enterprise and entrepreneurship, including a BTEC Level 2 in Understanding Enterprise and Entrepreneurship, BTEC Level 3 in Enterprise and Entrepreneurship and an Adult Short Course in Enterprise.

Founded on a philosophy of ‘learning by doing’, the Academy aims to equip future generations of entrepreneurs with the skills and the mindset to run their own businesses which will ultimately support the future of the British economy.


The Academy’s mission is to identify and fill gaps in enterprise education provision

Build and nurture partnerships with stakeholders and providers in all regions across the country in order to improve the level of enterprise education which is provided in the UK

Have a high impact on all individuals for whom learning enterprising skills could be a life-enhancing or life-changing experience.


Every year, the Foundation hosts the Peter Jones Enterprise Academy Graduation Ceremony where all Academy students from across the country have the opportunity to meet Peter Jones CBE on stage and receive their qualification.

Not only does the event celebrate all of the students graduating but it includes a series of Academy awards, including the much sought after accolade of National Entrepreneur of the Year!



In July 2012 the Peter Jones Foundation launched Tycoon in Schools, a national competition that aims to inspire secondary school children across the country to start a business within their school.

The 2014 competition has begun, with around a thousand school children trading their businesses around the country, from healthy food kits, to personalised Wellies. Head to www.tycooninschools.com to find out more and to meet the teams! You can follow Tycoon in Schools on Twitter @tycooninschools.

Find out what Peter Jones has to say about the competition below along with the highlights from the 2014 Graduation below as well as view our various initiatives, including Tycoon in Schools:

Peter Jones 2014 Enterprise Academy Highlights

2014 Congratulations Final

PJEA NETY 2014 Final

PJEA Graduation 2014