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DTAC selects PJ Media for digital marketing services and online top-up stretch campaign

DTAC selects PJ Media for digital marketing services and online top-up stretch campaign

Telenor subsidiary, DTAC (Total Access Communications) selects PJ Media to provide specialist online marketing services and top-up stretch campaign execution for the Thailand Mobile Market. The pilot, to run over the next 3 months, will bring to bear the numerous campaigns, methods and vast experience of the PJM VAS division to deliver improved e-commerce metrics for this leading Thailand Mobile Operator.

The assignment incorporates both technical and marketing aspects of the PJ Media solution, through the deployment of targeted user journeys and specific, tailored outbound communications to drive traffic to existing PJ Media and DTAC run properties. Such traffic should bring about increases in the average revenues per user (APRU) for the face value of prepay refills.

The services will be applied over both the mobile and online shop channels.