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Jessops chooses PJ Media for CRM platform and digital marketing solutions

Jessops chooses PJ Media for CRM platform and digital marketing solutions

PJ Media has been chosen to provide digital marketing and customer relationship management services to leading camera retailer, Jessops. Jessops is a British photographic retailing company founded in Leicester in 1935 by Frank Jessop and rescued from administration by serial entrepreneur Peter Jones of BBC 2’s Dragons’ Den and Chairman of Expansys Group PLC.

PJ Media has been awarded the responsibility of helping the recovery of this prestigious brand by managing the CRM transactional records to restore brand engagement but also drive more online e-commerce sales.

The PJ Media proposition includes: Campaign Management Platform, Communications Design, Data Analytics and Segmentation, Email & SMS Communications and Reporting.