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Leading MVNO Lyca Mobile chooses PJ Media for contract to supply APRU stimulation services

Leading MVNO Lyca Mobile chooses PJ Media for contract to supply APRU stimulation services

PJ Media, a leading provider of mobile solutions has signed an agreement with MVNO group Lycamobile to look after their digital CRM capabilities.

In this agreement, PJ Media will use its proprietary SaaS based CRM solution to deliver targeted and timely digital communication to Lycamobile’s customer base.

PJ Media’s solution will allow Lycamobile to view any time and in real time how their customers are responding to specific campaigns so they can measure and track results more effectively. This solution will also support Lycamobile with their segmentation and customer analysis so better targeting can be achieved long term.

PJ Media’s Head of Mobile Services Paloma Vivanco-Coutts said

This is an important partnership for PJ Media and further demonstrates the strength of our home grown solutions and relevance of our fully managed services to major network operators. We look really forward to working with Lycamobile’.

About PJ Media:
PJ Media are experts in mobile network focused solutions and customer value generation programs and have been servicing the telecoms and media industry since their inception in 2007. PJ Media has offices in 8 major cities across the UK, Europe and the Middle East. Their client list includes Vodafone properties, Orange, HTC, HELLO! to name a few.

PJ Media is a subsidiary of the AIM listed Expansys Group (AIM: XPS).

About Lycamobile:
Lycamobile is the largest MVNO in the world with over 20 million subscribers and with mobile properties in 14 countries including: UK, Germany, Netherlands, France, Poland, Spain, Switzerland, Denmark, Norway, Sweden, Australia, Italy, Belgium, Ireland. They service a growing base of customers within expatriate and ethnic global niche segments that want to make high quality affordable international calls. Lycamobile is part of the Lycatel Group of companies which includes: Lyctalk, Lycafly, Lycamoney, Togglemobile and Lycamobile.