PJ Media, a leading provider of mobile solutions has signed an agreement with MVNO group Lycamobile to develop and operate the digital CRM services for their Lycamoney Prepaid Card division. In this agreement, PJ Media will use its proprietary cloud CRM solution and know-how to support Lycamoney achieve its aggressive acquisition targets.
PJ Media’s solution will allow Lycamoney to achieve a greater response with acquisition, activation and load on the prepaid debit card proposition and as well support with their segmentation and customer analysis.
“PJ Media were a natural choice for us. Their extensive experience in the Telecoms sector meant that they could apply the same principles and successes of our mobile programs to our financial offering. They brought both technology and commercial know-how to the table.”
Head of Lycamoney Stuart Butler.
“This is an important partnership for PJ Media and further demonstrates the strength of our home grown solutions and relevance of our fully managed services to other industry verticals. We look really forward to working with Lycamoney.”
PJ Media’s Head of Mobile Services Paloma Vivanco-Coutts
“There are great synergies between Lycamobile and the Expansys Group, both in complimentary geographic profile and strategic alignment. The combined strength of the two entities provides a powerful formula for exponential growth and subscriber revenue enhancement.”
Simon Trend, MD for PJ Media and CIO of Expansys Group