END 2 END BRANDED GLOBAL COMMERCE
In addition to the strength of our own branded online retail business in Expansys, Brandpath has created a strategic solution for world class and emerging brands who wish to sell their products and services directly and globally.
Leveraging our world class infrastructure, experience and reach – we are able to offer an agile, fast and efficient solution for brands that are looking to develop direct relationships with their customers.
Brandpath understand the power of a direct ecommerce solution for brands;
- Consistency and quality of customer experience
- Full compliance with brand guidelines
- Efficiency of cost to acquire or serve
- Platform for global launches
- Development of direct customer base for relationship management and commercial optimisation
Brandpath can support an entire end-2-end International solution covering the vast majority of the world’s leading ecommerce markets. We manage the entire Customer Lifecycle on your behalf. This unique solution includes;
Brandpath is the ONLY truly end-2-end provider of ecommerce services worldwide.
But it doesn’t stop there…
Brandpath offers a number of additional services that can supplement, or be utilised in addition to our end-2-end solution.
A SEAMLESS MARKETPLACE SOLUTION
Depending upon sector, major marketplaces such as Amazon, eBay, TMall, JD.com, Naver, Rue De Commerce, Rakuten and others have secured a share of between 10-50% of products sold online, with analysts predicting this share to grow.
Brandpath have developed a custom marketplace solution that integrates fully with our global end-2-end service to provide a seamless way for your brand to transact with customers on the major online marketplaces of the world. We can deliver the majority of the same benefits as our branded ecommerce solution through marketplaces which significantly extends the potential reach and scale of our Partner Brands products and services.
POWERFUL DIGITAL MARKETING SERVICES
Brandpath understands the value and importance of strong digital campaigns. Through our vast experience, we have developed a comprehensive choice of digital marketing solutions that can develop your brand awareness, attract new customers or develop the LTV (Lifetime Value) of existing customers.
Our specialists can design, execute and review campaigns across all major digital marketing channels including (but not limited to);
SEO (Search Engine Optimisation)
Ensuring your website is SEO optimised for all major search engines out of the box, and with a continual improvement program to optimise and evolve the solution based upon the frequent changes to the major search engine algorithms.
SEM (Search Engine Marketing) or PPC (Pay per click)
Brandpath operate both CPA (cost per acquisition) and CPC (cost per click) models and have developed a unique methodology that focuses upon the ‘trading profit’ ROI of campaigns.
CRM (Customer Relationship Marketing) campaigns.
Using our bespoke Campaign Manager TM solution, we can design, run, optimise and review in detail complex CRM campaigns for new or existing customers. Our experts know how to Attract, Retain and Develop the customer base in a brand aligned and compliant way.
AFFILIATE AND PRICE COMPARISON
Brandpath know which digital partners in these arenas globally provide best value, service and experience, and integrate with them easily to provide a seamless campaign where required.
Increasingly important to millennials and ‘fast followers’ – Bloggers can be a valuable ally when trying to secure traffic or loyalty. Brandpath knows who the influencers are based upon your target customer demographics, and have well utilised processes in terms of how to use the channel wisely.
The Brandpath digital team work within brand guidelines, closely with your brand team and can deploy your campaigns successfully in multiple territories and languages worldwide.
DELIVERING BRAND LOYALTY: CUSTOMER SERVICE SOLUTIONS
Brandpath delivers brand loyalty in today’s customer empowered environment when, where and how your customers need it. Our solutions are built through deep experience and innovation . Our partnership with award winning Telus International underlines our continued commitment to providing a leading global customer experience solution.
Brandpath understands that the customer journey continues to evolve. Our fully integrated world class support services organization delivers scalable, intelligent, multi-channel and multi-lingual solutions for Brandpath partners.
Our suite of solutions includes
(but is not limited to):
From planning, design, assembly and integration through to 24 x 7 supported hosting, we offer a comprehensive suite of solutions for all business needs.
& Digital Services
E-Commerce & E-Care
Value Added Services
& 24 x 7 Support
We have a track record in successfully delivering and marketing solutions, all of which empower some of the world’s leading brands online.